I had never heard about TR90 plastic frames when we started Digby Duke Eyewear earlier this year but my business partner kept going on and on about these types of frames and how fantastic they are and how we need to talk about them in our marketing. I thought that this must surly be a guy thing; being interested in boring technical features that are going to go in one ear and out the other with our customers.
Well, that was until I got my first pair of Digby Duke TR90 plastic frames, a pair of Jaguar Savanna frames to be exact. I put them on and have virtually not taken them off since. They are so comfortable to wear that now my expensive designer glasses that I got from an optician store feel heavy and stiff to wear.
So I've decided to take a closer look at this amazing TR90 plastic material to see what it's all about.
TR90 is a plastic polymer also called memory plastic because it has a special molecular structure.
This means that frames are:
Super lightweight so extremely comfortable to wear. Especially over the bridge of your nose.
Flexible. You will notice that the arms of Digby Duke frames are bendable so they don't put pressure on that sensitive spot just behind your ears where other types of glasses often irritate if not fitted correctly.
Strong so you don't have to be afraid of breaking or deforming them, for example if you leave them in your car on a hot day.
Want bright colors and interesting patterns on your glasses? No problem! TR90 plastic frames can be made in brighter colors and with more sophisticated patterns than your regular plastic frames. Check out Digby Duke's Mira Dream and Rex Cool frames to see how vibrant the colors and designs can be.
TR90 plastic is even approved by EU and US regulations as a food-grade material. This means that it's ok to use for manufacturing things that come into contact with food such as a salad bowl. But food-grade or not, don't eat your glasses!
When you feel the weight of a pair TR90 plastic frames for the first time, you might think this is cheap plastic but the opposite is actually true as TR90 is usually much costlier than cheap acetate plastic because of the amazing qualities that I have listed above.
So don't waste time. Get yourself a pair and float away. And don't forget to let us know what you think.